In the sout, college football is more than mere sport. It’s a way of life — some would even say it’s a religion.
So score one for Belk and its marketing team for tying into the college football bowl craze through its sponsorship of the annual Belk Bowl. Belk also sponsors the Wells Fargo Championship golf tournament on the PGA Tour; the Carolina Panthers in the National Football League; the Carolina Hurricanes in the National Hockey League, and Major League Baseball’s Atlanta Braves. It also advertises at college stadiums, among other sports affiliations, but there’s nothing like having a bowl game named after the company.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)