By  on March 18, 2013

In the sout, college football is more than mere sport. It’s a way of life — some would even say it’s a religion.

So score one for Belk and its marketing team for tying into the college football bowl craze through its sponsorship of the annual Belk Bowl. Belk also sponsors the Wells Fargo Championship golf tournament on the PGA Tour; the Carolina Panthers in the National Football League; the Carolina Hurricanes in the National Hockey League, and Major League Baseball’s Atlanta Braves. It also advertises at college stadiums, among other sports affiliations, but there’s nothing like having a bowl game named after the company.

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