By  on October 8, 2012

Belk Inc. has drafted quarterback Cam Newton of the Carolina Panthers for a men’s line to bolster the store’s “modern Southern style” campaign.

Beginning this coming spring, Belk will sell an exclusive men’s collection of suits, sport coats and sportswear called Made Cam Newton. It will bear the quarterback’s signature and offer “fashion-forward, versatile, professional apparel options for men,” according to Belk. Made Cam Newton will be carried in 133 stores and on, and by fall 2013, the collection will add accessories and shoes.

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