ATLANTA—Belk, Inc. has launched a new Belk.com Website with numerous improvements, including the availability of a wide assortment of men’s and women’s fashion apparel, accessories and shoes, aimed at meeting the needs of Belk’s online customers and users of the site.
The site debuted with more than 50,000 items available for purchase and will offer more than 100,000 items by the end of 2008. Top name men’s fashion brands offered include Polo Ralph Lauren, Lucky Brand jeans, Columbia Sportswear, Greg Norman Collection, Callaway Golf and Ashworth Golf, Nautica and Haggar. The site also offers many of the Charlotte, N.C.-based department store’s exclusive private brands, including Pro Tour, Meeting Street, W.H. Belk and Saddlebred.
The site also includes a “Fashion Report” section with information on the latest fashion trends and Belk seasonal fashion recommendations by Arlene Goldstein, Belk’s vice-president of trend merchandising and fashion director.
“Our talented e-commerce team has partnered with the best e-commerce resources in the business to help us rebuild Belk.com from the ground up,” said McKay Belk, president and chief merchandising officer of Belk, Inc. “This is an exciting opportunity for Belk to showcase and extend our brand and identity beyond our 16-state store footprint.”
Merchandise for children, juniors and young men will be available from Belk.com beginning in spring 2009.
Belk established an e-commerce division at its corporate office in Charlotte to plan and develop the new Website and has opened a 147,000-square foot e-commerce fulfillment center in Pineville, N.C. A customer care center in Melbourne, Fla., handles Belk.com’s customer service calls and orders placed via the Web site’s toll-free customer service number.
Steve Duchelle, senior vice-president of e-commerce, heads the division. Before joining Belk in fall 2007, he had held key e-commerce positions with The Bombay Co., RadioShack and Circuit City.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)