By  on October 14, 2008

ATLANTA—Belk, Inc. has launched a new Belk.com Website with numerous improvements, including the availability of a wide assortment of men’s and women’s fashion apparel, accessories and shoes, aimed at meeting the needs of Belk’s online customers and users of the site.

The site debuted with more than 50,000 items available for purchase and will offer more than 100,000 items by the end of 2008. Top name men’s fashion brands offered include Polo Ralph Lauren, Lucky Brand jeans, Columbia Sportswear, Greg Norman Collection, Callaway Golf and Ashworth Golf, Nautica and Haggar. The site also offers many of the Charlotte, N.C.-based department store’s exclusive private brands, including Pro Tour, Meeting Street, W.H. Belk and Saddlebred.

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