By  on May 7, 2014

Belk Inc. is spicing up its Southern style with a three-year partnership with the Dallas Cowboys Cheerleaders for endorsements, appearances and co-branded marketing initiatives.

“The Dallas Cowboys Cheerleaders’ stylish reputation, Southern flair and influence in Texas as well as around the world made the partnership a natural fit for Belk,” said Jon Pollack, Belk’s executive vice president of marketing, sales promotion and e-commerce.

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus