Belk Inc., moving forward to pump up its network of flagships, will spend $10.2 million to remodel and expand its store in the Mt. Pleasant Town Centre in Charleston, S.C.
“I love the Charleston market and its sense of style,” said Tim Belk, chairman and chief executive officer. “The resident base and the strong tourist market are a powerful combination. We feel this market is a good candidate for a flagship store.”
The store is 82,000 square feet in size, but after a two-phase expansion will grow to 140,000 square feet, qualifying it as a flagship. In phase one, Belk will take over a former Earth Fare site to create a new men’s store scheduled to open in November.
In phase two, to be completed by October 2014, the existing Belk site will be remodeled and expanded by 30,000 square feet for a stronger assortment of premium brands, increased amenities and redesigned selling spaces, fitting rooms, restrooms and seating areas. A parking deck for additional traffic will be created.
The shoe department will double in size, and will feature new brands such as Isaac Mizrahi and Via Spiga, with expanded assortments from Frye, Ugg, Sam Edelman and Donald J. Pliner. The cosmetics area will reflect an “open sell” environment with new premium brands, including Jo Malone, La Mer, Laura Mercier, Chanel, MAC Cosmetics and Bobbi Brown. Women’s apparel will grow significantly with larger assortments from Lilly Pulitzer, Eileen Fisher, Ralph Lauren and Michael Kors, as well as new offerings from French Connection, BCBG, Paige, Seven and Free People. Belk said the transformation will better represent Belk’s marketing mantra, “Modern. Southern. Style.”
The 125-year-old Charlotte, N.C.-based Belk has a master plan to grow sales from $3.8 billion last year to $6 billion within five years. The company has become capital-intensive, investing $600 million over five years, from fiscal 2012 forward, in key initiatives to drive the business.
A total of $140 million over the next five years has been earmarked to convert up to 15 stores into flagships through enlargements, remodels or enhanced assortments of “premium” brands, or some combination thereof, and also enhance existing flagships. Belk currently has 15 flagships in its major markets, including Atlanta; Raleigh and Charlotte, N.C., and Birmingham, Ala., and could ultimately have 30. Two flagships, in Dallas and Huntsville, Ala., will open in 2014.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye