Belk Inc., moving forward to pump up its network of flagships, will spend $10.2 million to remodel and expand its store in the Mt. Pleasant Town Centre in Charleston, S.C.
“I love the Charleston market and its sense of style,” said Tim Belk, chairman and chief executive officer. “The resident base and the strong tourist market are a powerful combination. We feel this market is a good candidate for a flagship store.”
The store is 82,000 square feet in size, but after a two-phase expansion will grow to 140,000 square feet, qualifying it as a flagship. In phase one, Belk will take over a former Earth Fare site to create a new men’s store scheduled to open in November.
In phase two, to be completed by October 2014, the existing Belk site will be remodeled and expanded by 30,000 square feet for a stronger assortment of premium brands, increased amenities and redesigned selling spaces, fitting rooms, restrooms and seating areas. A parking deck for additional traffic will be created.
The shoe department will double in size, and will feature new brands such as Isaac Mizrahi and Via Spiga, with expanded assortments from Frye, Ugg, Sam Edelman and Donald J. Pliner. The cosmetics area will reflect an “open sell” environment with new premium brands, including Jo Malone, La Mer, Laura Mercier, Chanel, MAC Cosmetics and Bobbi Brown. Women’s apparel will grow significantly with larger assortments from Lilly Pulitzer, Eileen Fisher, Ralph Lauren and Michael Kors, as well as new offerings from French Connection, BCBG, Paige, Seven and Free People. Belk said the transformation will better represent Belk’s marketing mantra, “Modern. Southern. Style.”
The 125-year-old Charlotte, N.C.-based Belk has a master plan to grow sales from $3.8 billion last year to $6 billion within five years. The company has become capital-intensive, investing $600 million over five years, from fiscal 2012 forward, in key initiatives to drive the business.
A total of $140 million over the next five years has been earmarked to convert up to 15 stores into flagships through enlargements, remodels or enhanced assortments of “premium” brands, or some combination thereof, and also enhance existing flagships. Belk currently has 15 flagships in its major markets, including Atlanta; Raleigh and Charlotte, N.C., and Birmingham, Ala., and could ultimately have 30. Two flagships, in Dallas and Huntsville, Ala., will open in 2014.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews