By  on March 18, 2013

Belk might have a genteel Southern style when it comes to service, but it has a hard-nosed approach to innovation and technology associated with the Northeast or Silicon Valley.


The retailer has been working to align digital sales and physical stores. Belk’s e-commerce site’s sales are equivalent to the chain’s largest store, according to Jessica Graham, vice president of communications and community relations. It expects to generate about $135 million in fiscal 2013 sales. The goal is to reach 10 percent of sales by 2015. Mobile is expected to contribute 21 percent of the e-commerce site’s traffic this year, up from 14 percent in 2012. And Belk believes its modern Southern style can be exported to other regions of the country.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus