By  on May 24, 2007

NEW YORK — Stacey Bendet has big ambitions in retail.

The designer of contemporary collection Alice + Olivia opened her second Manhattan location, at 219 Mott Street, Friday in the heart of the NoLIta neighborhood. The 700-square-foot store, though much smaller than the 1,800-square-foot flagship at 80 West 40th Street that launched in September, marks the beginning of a retail expansion plan that is intended to eventually showcase the Alice + Olivia collection in freestanding stores across the U.S.

"It's a very busy time, but it's also such a great time for the company," Bendet said in an interview at the Mott Street store.

This store is Alice + Olivia's fourth retail unit, including locations on Robertson Boulevard in Los Angeles and a new store in Southampton, N.Y. There are plans to open in an old lumber yard in Malibu, Calif., and in Las Vegas in the soon-to-be built W hotel.

Bendet said she chose the location of the Mott Street store for some selfish reasons.

"I love the neighborhood and the space reminds me of a cute little jewel box,'' she said. "I also go to yoga every day just down the street, so it's great to have my store right here. After yoga I can come here, which I love."

To keep with her jewel box theme, Bendet chose gold for the pop color of the store. Mostly designed in black and white, there's a gold bowl on a table that holds white and black M&Ms. Gold shelves line a wall, and a gold sequin dress is showcased on a mannequin. Also, since the store is on the small side, Bendet said she will use this location to showcase a "well-edited mix" of the collection as well as some exclusive items. She said she also will sell an Alice + Olivia candle, made just for her New York stores, as well as her new yoga collection, which includes leggings, tanks and supersoft zip-ups. The line retails from $88 for leggings to $980 for shearling coats.

In addition to the Mott Street space, Bendet this week opened a new 1,000-square-foot store on Jobs Lane in Southampton, which relocated from East Hampton, N.Y.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus