By  on April 22, 2010

NEW YORK — After paring its U.S. retail fleet years ago, Benetton has kept a low profile. But last week, the Italian fashion firm stepped out with a party in the Meatpacking District’s Boom Boom Room to spotlight the winners of the global online casting session for the fall ad campaign, “It’s My Time,” and hinted Benetton may get some second wind Stateside.

“The U.S. is very competitive and requires a specific strategy,” Alessandro Benetton, vice president of the retailer, told WWD when asked if Benetton was ready for a comeback. “We are considering some alternative in terms of a specific plan for the U.S. It would have to be a retail concept.” He declined to be more specific.

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