By  on September 17, 2007

Bergdorf Goodman has opened a new accessories in-store shop concept on its contemporary floor, 5F, which features brands such as Marc by Marc Jacobs, Theory and Rebecca Taylor.

"We set out to look for a collection of accessories that complements the ready-to-wear on this floor," said Ed Burstell, Bergdorf's senior vice president and general merchandise manager of beauty, jewelry and accessories. "We really wanted to enhance the shopping experience."

Burstell has been working on the project for a year, traveling the world to find new designers.

Handbags, jewelry, eyewear, hats, scarves and small leather goods will be featured in the 550-square-foot space. All the merchandise will turn at quick 30-day cycles to keep the selection fresh. Price is not necessarily a differentiator for the floor; it's more about a young, urban attitude. The prices currently range from $65 for small leather goods to more than $2,000 for a python handbag. Most items in the boutique are exclusive to Bergdorf's.

Handbags by Chloé, Miu Miu and Stella McCartney are merchandised along with Botkier and Gryson. Lesser-known handbag brands such as Stephane Verdino and Tila March will be featured as well. The bags are on a wall display and are also dispersed on tables throughout the colorful space. Fashion jewelry from Subversive, Susanna Galanis, Alexis Bittar, Ted Rossi and Cocotay is displayed in glass cases.

Belts, hats, scarves and the like will vary seasonally. They are displayed whimsically on racks.

There will be two sunglass stations. Though they are not yet installed, the stations initially will be stocked with Tom Ford eyewear.

There is also a fragrance bar with scents from brands including Ineke, Matthew Williamson, Missoni and Prada.

"It's really about the spirit of the collection," said Burstell of the mix.

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