NEW YORK — Showroom Seven is opening a freestanding boutique called Beyond 7.
After relocating from Seventh Avenue to an 18,000-square-foot space within the historic Terminal Warehouse Building, the company has quietly opened a boutique on the street level with a retail concept that follows a similar philosophy to the showroom itself: bringing edgy and emerging fashion and accessories brands together under one roof.
The 2,000-square-foot boutique, at 601 West 27th Street on the corner of Eleventh Avenue, has an interior that reflects the art galleries that have sprung up in the West Chelsea neighborhood in recent years. It is the first multibrand designer boutique in the area, which also boasts Balenciaga and Comme des Garçons stores nearby. The store features many of the building’s original 1890s details, including hardwood floors, ceiling beams and red brick walls that are juxtaposed with Erickson Beamon chandeliers and Lucite rails of clothing suspended from the ceiling at different heights and angles.
“This is a great art district and that dictated the presentation,” Karen Erickson, who launched Showroom Seven with Jean-Marc Flack in 1986, said. “I wasn’t going to put in rolling racks and just hang up clothes. The clothes are hung like sculptures, at jagged intervals, cutting through the space. It’s like someone dropped pick-up sticks, then suspended them in the air.”
Flack added, “We always wanted to take our concept to retail, but we just needed the right space and timing.”
For Erickson, it’s a return to her roots of sorts. When she moved to New York in the early Eighties, she had a boutique on Madison Avenue and 67th Street. Her daughters, Mandie and Monique, also work in the business, and both were instrumental in the move to the new showroom and the opening of Beyond 7.
About 90 percent of the collections at the boutique are also represented in the showroom. They plan to sell the lines in the boutique at the same time their retail accounts sell them. Labels offered include Benjamin Cho, Christian Blanken, Elise Øverland, Issa, Liz McClean, Orla Kiely, Erickson Beamon (including diamond jewelry and chandeliers), Sharon Wauchob, Tony Cohen, VPL and Bloch.
The Erickson Beamon jewelry display is loosely inspired by a fashion show seating chart, featuring a large M.C. Escher image with jewelry hanging from it. Erickson Beamon jewelry was also used to ruche the fitting room drapes.
The store’s decor, including the midcentury modern furniture and vintage books, are also for sale, as are the smattering of rare guitars on display that Karen Erickson’s husband, Eric, collected over the years.
“It’s about discovery,” said Mandie Erickson.
“It’s about no limitation,” Karen Erickson added. “It’s about everything we want. We feel that it’s the antithesis of commercial. I believe that this time is over. You have to give people something new. You need to be special.”
The Ericksons and Flack don’t just plan this to be a retail space. Flack’s husband, Stephen Petronio, is a choreographer. “We will do dance performances and book readings,” Mandie Erickson said.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)