By  on June 24, 2014

Can niche achieve critical mass? Berlin’s newest shopping center, Bikini Berlin, is in the process of finding out.

Marketed as Germany’s first concept mall, Bikini Berlin opened in April in the landmark Bikini-Haus (“Bikini House”) in the center of West Berlin. Situated between the Berlin Zoo railway station, the Kaiser Wilhelm Memorial Church and Kurfürstendamm, Bikini-Haus, built in 1957, was an important symbol of reconstruction and revival in the still war-tattered city. Over the years, however, the building, which originally housed the Berlin Women’s Wear Center and later the Berlin Film Festival, fell into disrepair and neglect, its 656-foot-long frontage accommodating a hodgepodge of shabby enterprises.

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