HSN knows it’s consumer — and she is not a Millennial.
“We have a crystal-clear view of who it is we are talking to at HSN. Obviously knowing your customer and future customer is key, and we’re staying as focused as possible on that,” said Bill Brand, HSN Inc. chief marketing and business development officer. “It’s women 35 to 54, and we’re maniacally focused on talking to and serving her. We are not distracted by Millennials.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)