By  on February 26, 2014

HSN knows it’s consumer — and she is not a Millennial.

“We have a crystal-clear view of who it is we are talking to at HSN. Obviously knowing your customer and future customer is key, and we’re staying as focused as possible on that,” said Bill Brand, HSN Inc. chief marketing and business development officer. “It’s women 35 to 54, and we’re maniacally focused on talking to and serving her. We are not distracted by Millennials.”

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