By  on October 10, 2007

SPRAY PHONE
This imaginary ad campaign invites comments on designer Marc Ecko's well-known support for street art. Design Factory student and winner of the Cannes Future Lions award, Benjamin Busse mocked up an image of a billboard advertising the Ecko brand that passersby could graffiti with their Bluetooth-enabled cell phones. While the technology exists, the billboard might not survive a night on the streets.

SMALL-SCREEN STYLE
Verizon subscribers will be able to view fashion trends and looks for less on their cell phones for $3.99 a month. "The Style Kick" magazine, which launches later this month, will be edited by Finola Hughes. She also hosts the Style Network's "How Do I Look" makeover program.

LEAN LOOKS
Sena's iPhone cases use ultrathin premium leather for a slim profile and are handmade in Europe. Available at senacases.com, they come in a variety of colors and range in price from $29 to $52.

SEW CUSTOM
Thanks to Bernina and OptiTex, home sewers soon will be able to design their own clothes with a perfect fit. At berninamylabel.com, sewers can download a trial version of the My Label software with patterns for a basic skirt and T-shirt. The complete software, which will be available from Bernina sewing machine dealers at a later date, will offer 20 basic patterns, or slopers, and let sewers visualize their designs on a 3-D representation of their figures.

43% of consumers buy from a different retailer than the one they researched online because of price. — Forrester Inc.

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