NEW YORK — Bleach, parent of the fashion-forward Australian surf brand Insight, plans to break into the premium men’s market with a men’s shirt line called Six is Nine. Set to hit stores in spring ’09, the men’s-only collection will consist of 26 styles and range in retail price from $70 to $130.
For its first season, Six is Nine—named to evoke the classic Jimi Hendrix tune “If 6 Was 9”—will include only woven shirts, in a wide variety of fabrics and designs, including checks, pinstripes, chambray and denim. The collection offers both slim and regular silhouettes, with a variety of vintage-washed casual styles as well as more dressy tailored offerings. Design details, such as covered buttons or turned plackets, will be hallmarks of the brand, said head of sales Nathan Butcher.
“Shirtings are becoming a new flavor at retailers around the world, as guys dress up more,” said Butcher. “It’s one of our strongest growth categories within Insight.”
Unlike Insight, whose sweet spot is the irreverent surf crowd, Six is Nine is targeting a higher-end premium consumer, and eyeing upscale specialty boutiques and department stores as potential retail partners. While some of Insight’s largest accounts include teen-focused chains like Urban Outfitters and Active Ride Shop, it also retails at many fashion-oriented specialty boutiques, from The Closet to Fred Segal, so the company expects some overlap for its new launch.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
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24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
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The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye