NEW YORK — Bleach, parent of the fashion-forward Australian surf brand Insight, plans to break into the premium men’s market with a men’s shirt line called Six is Nine. Set to hit stores in spring ’09, the men’s-only collection will consist of 26 styles and range in retail price from $70 to $130.
For its first season, Six is Nine—named to evoke the classic Jimi Hendrix tune “If 6 Was 9”—will include only woven shirts, in a wide variety of fabrics and designs, including checks, pinstripes, chambray and denim. The collection offers both slim and regular silhouettes, with a variety of vintage-washed casual styles as well as more dressy tailored offerings. Design details, such as covered buttons or turned plackets, will be hallmarks of the brand, said head of sales Nathan Butcher.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)