By  on July 17, 2009

NEW YORK — Bloomingdale’s will devote some of its floor space this fall to showcase not just a new brand, but a specific fiber.

The high-end retailer has agreed to introduce an in-store shop concept exclusively featuring a collection of apparel made from Supima, the brand of extra-long staple cotton grown in the U.S. The fiber is generically known as pima cotton.

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