NEW YORK — Bloomingdale’s is getting artsy for fall.
Starting in September and continuing through the holiday season, the upscale retailer will devote its windows and in-store visual displays to a variety of art forms—everything from sculptures and paintings to performance art. Designer John Varvatos has also designed an exclusive tie for the promotion that will retail for $98, with proceeds going to Save the Music.
Bloomingdale’s men’s wear team has embraced the art theme as part of their fall catalog that will be mailed to some 500,000 people in the first week of September.
“All of the [fall catalogs] will be part of our huge art campaign,” explained Kevin Harter, vice-president of men’s fashion direction.
Entitled ArtSeen, the full-color, 76-page men’s book is segmented into four themes—the power suit, modern thinking, a distant shore and urban sports—and represents what the store believes will be the primary fashion trends of the season.
The opening section on the power suit is entitled Mastering the Art and features models photographed amidst sculptures from artist Brandon d’Leo. Among the brands showcased in this section are Canali, Valentino, Giorgio Armani, Corneliani and Burberry.
The second section showcases the more-modern designers including Maison Martin Margiela, Ralph Lauren Black Label, DSquared2, Marc Jacobs, Burberry Prorsum, John Varvatos Star, D&G and Z Zegna. The photos were shot in a Frank Lloyd Wright home in New Jersey, Harter said, and spotlight brands that are new to Bloomingdale’s.
A Distant Shore was shot in Red Hook, Brooklyn, and is “gritty and more masculine,” Harter said. Brands here include Polo, Burberry London, Armani Collezioni, Corneliani, John Varvatos, Theory and Michael Kors.
The final trend, Urban Sports, has an après-ski theme. “We really believe in that for the fall season,” Harter said. Among the brands in this section are Y-3, Moncler, Z Zegna, Andrew Marc, Canada Goose and Victorinox Swiss Army.
Harter said the catalog will also feature a listing of some of the store’s planned in-store events for fall, which will include the annual suiting event as well as trunk shows. “We’re really getting behind events to generate excitement and really increase the activity on the floor,” he said.
Inserts from the catalog will be included in the fall issues of GQ, Vogue, Details, Best Life, Men’s Health, Esquire and T: The New York Times Style Magazine. “It’s a pretty aggressive buy,” Harter said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast