NEW YORK — Bloomingdale’s is getting artsy for fall.
Starting in September and continuing through the holiday season, the upscale retailer will devote its windows and in-store visual displays to a variety of art forms—everything from sculptures and paintings to performance art. Designer John Varvatos has also designed an exclusive tie for the promotion that will retail for $98, with proceeds going to Save the Music.
Bloomingdale’s men’s wear team has embraced the art theme as part of their fall catalog that will be mailed to some 500,000 people in the first week of September.
“All of the [fall catalogs] will be part of our huge art campaign,” explained Kevin Harter, vice-president of men’s fashion direction.
Entitled ArtSeen, the full-color, 76-page men’s book is segmented into four themes—the power suit, modern thinking, a distant shore and urban sports—and represents what the store believes will be the primary fashion trends of the season.
The opening section on the power suit is entitled Mastering the Art and features models photographed amidst sculptures from artist Brandon d’Leo. Among the brands showcased in this section are Canali, Valentino, Giorgio Armani, Corneliani and Burberry.
The second section showcases the more-modern designers including Maison Martin Margiela, Ralph Lauren Black Label, DSquared2, Marc Jacobs, Burberry Prorsum, John Varvatos Star, D&G and Z Zegna. The photos were shot in a Frank Lloyd Wright home in New Jersey, Harter said, and spotlight brands that are new to Bloomingdale’s.
A Distant Shore was shot in Red Hook, Brooklyn, and is “gritty and more masculine,” Harter said. Brands here include Polo, Burberry London, Armani Collezioni, Corneliani, John Varvatos, Theory and Michael Kors.
The final trend, Urban Sports, has an après-ski theme. “We really believe in that for the fall season,” Harter said. Among the brands in this section are Y-3, Moncler, Z Zegna, Andrew Marc, Canada Goose and Victorinox Swiss Army.
Harter said the catalog will also feature a listing of some of the store’s planned in-store events for fall, which will include the annual suiting event as well as trunk shows. “We’re really getting behind events to generate excitement and really increase the activity on the floor,” he said.
Inserts from the catalog will be included in the fall issues of GQ, Vogue, Details, Best Life, Men’s Health, Esquire and T: The New York Times Style Magazine. “It’s a pretty aggressive buy,” Harter said.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)