By  on March 19, 2008

NEW YORK — Bloomingdale's is introducing a store-within-a-store concept, First Edit, which has the sensibility of a trendy multibrand specialty shop.

First Edit features labels common to specialty retailers but not department stores. Michael Angel, who designs hand-painted silk dresses and blouses, which he ships out of his garage, and 120% Lino, are examples of First Edit's "very special and unique" resources, said Jeff Binder, vice president and divisional merchandise manager of Bloomingdale's View department and designer sportswear.

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