Bloomingdale’s Production of ‘Beauty and the Beast’
NEW YORK -- "Bloomingdale's has always been about theater, and I think this is something fun and different for spring," said Kal Ruttenstein, senior vice president of fashion direction, describing the new "Beauty and the Beast" shops opening...
NEW YORK -- "Bloomingdale's has always been about theater, and I think this is something fun and different for spring," said Kal Ruttenstein, senior vice president of fashion direction, describing the new "Beauty and the Beast" shops opening throughout the chain on April 4.
The in-store boutiques will celebrate the theatrical production of the fairy tale at the Palace here and will include clothes and accessories inspired by the production and created by American designers. The 1,500-square-foot shop on the flagship's second floor will include: white denim knife-fork-and-spoon-print jeans and jackets from Todd Oldham Times Seven; peasant dresses, skirts and blouses from Necessary Objects, and rose print cotton and Lycra spandex leggings, dresses and crop tops from Marsha Drogan and Michael Dayan for Tapemeasure. Zum Zum and Victor Costa have also designed gowns for the shops.
An 800-square-foot shop on the eighth floor will be exclusively for children.
Accessories include fork, knife and spoon cuffs from Oldham, teapot pins, bracelets and pendants from Carolee and rose print scarves from Silk Club.
Bloomingdale's will promote the shops with windows and a full page ad appearing in the Sunday New York Times, April 10. The shops will remain in place until May 2.
"This will be the biggest swing shop for spring, going across several divisions," said Ruttenstein. "We even found teacups, pots and salt and pepper shakers with little legs that we are importing from England."
The shop will also include Disney licensed products such as books and tapes, T-shirts and sweatshirts, and the "talking" Magic Mirror toy for children. Disney is also creating a video that will be played in shops, showing how the movie and show were made, with clips from the productions.
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