By  on April 2, 2009

NEW YORK — With designer shoppers more reticent than ever, Bloomingdale’s is taking the initiative.

On Tuesday, the department store held its first Designer Collections Signature event — an all-afternoon happening to lure shoppers to the fourth floor of its 59th Street flagship and get them to dig into their wallets. Brian Reyes, Charles Chang-Lima and Lisa Perry made appearances; there were vendor reps for Donna Karan, Sonia Rykiel, Michael Kors, Herve Leger and Giorgio Armani’s Collezioni and Black Label, and models informally presented key pieces from the new collections.

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