By  on April 24, 2018

Bloomingdale's is putting working mothers on a pedestal as it redoubles its Mother’s Day efforts to capitalize on National Retail Federation's assertion that this will be a near-record year, with $23.1 billion in projected sales. The NRF and Prosper Insights & Analytics said an average of $180 per person will be spent on gifts for mom.Mombosses, the theme of Bloomingdale's multiplatform effort highlights working mothers in high-profile careers — they're featured in a catalogue and in the windows of the 59th Street flagship in Manhattan. Among the women featured are Jessie Randall, founder and creative director of Loeffler Randall; Emma Grede, cofounder with Khloé Kardashian of size-inclusive apparel brand Good American, and Temple St. Clair, founder of the eponymous jewelry brand. Each woman shares her personal style and recalls her favorite Mother's Day gifts.

According to the NRF survey, about $4.6 billion will be spent on jewelry for Mother's Day, which will be bought by 34 percent of shoppers; $4.4 billion will be spent on meals such as dinners or brunches, 55 percent; $2.6 billion on flowers, 69 percent, and $2.1 billion on clothing, 36 percent.

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