NEW YORK — Bluefly.com, the off-price fashion e-tailer, has a new address — and it doesn't start with www.
The online retailer has opened a holiday store at Underground-NYC, a 10,000-square-foot marketplace for emerging designers at 1031 Avenue of the Americas, near 39th Street here. Underground-NYC, which rents small booths to artists and designers, allocated 1,500 square feet for Bluefly, by far the largest space of any vendor, said Jim Ressler, a co-owner of Underground-NYC.
The Bluefly shop launched Dec. 1 and will remain open at least through next month, Ressler said, adding, "I hope Bluefly is with us all year round."
The holiday shop features merchandise from an array of designers that sell on Bluefly.com, where merchandise is typically discounted 20 to 80 percent.
Bluefly's Underground-NYC shop features: Moncler, Via Spiga and DKNY coats; boots by Prada, Michael Kors, Fendi, Tod's and Dolce & Gabbana, and handbags by Marc by Marc Jacobs, Ferragamo, Fendi and Yves Saint Laurent. Sweaters, scarves, gloves, dresses and sunglasses also are featured.
"It's been great," said Patrick Barry, chief financial officer of Bluefly. "It's a great holiday add-on." To put it into perspective, he said, "We sell more in 15 minutes on Bluefly.com than we will there in a month."
"They've been a draw for us because people are coming in to buy gifts from Bluefly," Ressler said. "They're constantly bringing in new goods. Their offices are literally around the block on West 39th Street."
This is not Bluefly.com's first foray into brick-and-mortar retail. The company in 2004 opened a temporary store in a 3,500-square-foot space at 102 Wooster Street in SoHo.
Underground-NYC, which opened in October, has an adjacent storefront that is used for sample sales. Every week, a different company rents the space. At the marketplace, "everyone with the exception of Bluefly has to make or design their own goods," Ressler said. "These people can't afford a showroom or store. This is the perfect opportunity for them."
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion