By  on June 2, 2009

Bluefly has so far eschewed the private-sale format, but on June 8 will hold its first invitation-only, limited-time sale. The goods will be estate jewelry from Tiffany, Van Cleef & Arpels, Bulgari and Cartier. Prices will be in the thousands, so Bluefly is pulling out all the customer service stops with a dedicated sales person for each item who will complete each order over the phone; a full-refund policy (albeit with a shorter return-time window), and free shipping.

“Vintage and estate is just a wonderful match for consumers today who care about important brands but don’t want to feel guilty about making a purchase,” said Bluefly president and chief executive Melissa Payner.

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