By  on June 2, 2009

Bluefly has so far eschewed the private-sale format, but on June 8 will hold its first invitation-only, limited-time sale. The goods will be estate jewelry from Tiffany, Van Cleef & Arpels, Bulgari and Cartier. Prices will be in the thousands, so Bluefly is pulling out all the customer service stops with a dedicated sales person for each item who will complete each order over the phone; a full-refund policy (albeit with a shorter return-time window), and free shipping.

“Vintage and estate is just a wonderful match for consumers today who care about important brands but don’t want to feel guilty about making a purchase,” said Bluefly president and chief executive Melissa Payner.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus