By  on June 12, 2014

CHESTNUT HILL, Mass. — Marla Malcom Beck last week popped some Champagne and opened her 50th Bluemercury store here. The milestone is not an endpoint, but merely a pause before rapid growth.

Bluemercury will open eight doors this summer, including in Portland, Ore., and up to 20 stores next year, she said. If all goes according to plan, Beck will grow her concept more than 50 percent within 18 months after spending 15 years slowly nurturing it from a single store in Washington D.C.’s Georgetown neighborhood.

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