By  on October 14, 2010

Boast, the Eighties tennis brand popular with the country-club set, is making a comeback this fall.

The label, best known for its polo shirts bearing a Japanese maple-leaf logo, was acquired by partners John Dowling and Alexander Tiger, who launched an e-commerce site last month at BoastUSA.com. The duo tapped Partners & Spade to help revitalize the brand and its imagery, as well as develop the Web site.

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