By  on October 14, 2011

Montclair, New Jersey may soon be known as Bobbiwood. Or so the construction of a 9,600-square-foot, state- of-the-art digital media center would have us believe. Blueprints for the new center reveal a raw studio space designed for creating content, complete with a set for photography and a room for Webcasting that will instantaneously zap Bobbi Brown into the 56 countries where her products are sold, says Donald Robertson, senior vice president of global creative development. The digital media center, expected to be fully operational by January, will also have a full kitchen, where Brown hopes to shoot a cooking show to further communicate her passion for a healthy lifestyle. It will accommodate potential QVC tapings without Brown having to travel to Pennsylvania, as well. Industry sources estimate about $1 million is being invested in the center. While Maureen Case, president of Bobbi Brown, declined to comment on the figure, she did say, “There will be several investors in the digital media center, however we cannot confirm any further details at this time.”

The investment makes sense these days, says Robertson. “People are dying for content. Live content. It has to be a constant flow of fresh content,” he explains, of the demand for Brown’s image.

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