By  on May 10, 2011

NEW DELHI — For the first time in India, and only for the second time in Asia, The Body Shop has named a brand ambassador, Bollywood actress Dia Mirza.

“India is one of the fastest growing markets for The Body Shop. To reach out to new customers, we are adapting ourselves in every way ethically possible,” said David Smith, Asia Pacific managing director. The celebrity brand ambassador concept was introduced in Korea last year, where a couple was chosen to represent the brand, whom Smith describes as “very edgy” and extremely representative of the brand. Estella Lau, the Asia Pacific franchise director for The Body Shop, added, “We are careful not to have just a pretty face. We like to see that they have Body Shop personality as well.”

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