NEW DELHI — For the first time in India, and only for the second time in Asia, The Body Shop has named a brand ambassador, Bollywood actress Dia Mirza.
“India is one of the fastest growing markets for The Body Shop. To reach out to new customers, we are adapting ourselves in every way ethically possible,” said David Smith, Asia Pacific managing director. The celebrity brand ambassador concept was introduced in Korea last year, where a couple was chosen to represent the brand, whom Smith describes as “very edgy” and extremely representative of the brand. Estella Lau, the Asia Pacific franchise director for The Body Shop, added, “We are careful not to have just a pretty face. We like to see that they have Body Shop personality as well.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)