By  on March 23, 2017
DressingRoom by Gap

Bold Metrics and Morph 3D are working together to merge their technologies — advanced artificial intelligence, or AI, technology that predicts human measurements, and an avatar and character management platform — to bring to market an augmented reality avatar.

The launch comes as retailers have been seeking ways to woo fickle consumers with a more seamless, omnichannel and in-store shopping experience. The end goal is to build shopper loyalty. And more recently, companies are looking toward virtual and augmented reality to resolve a well-rooted issue: the struggle of the dressing room and inaccurate sizing methods.

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