Dressing Room by Gap is an app that uses augmented reality.
Bold Metrics and Morph 3D are working together to merge their technologies — advanced artificial intelligence, or AI, technology that predicts human measurements, and an avatar and character management platform — to bring to market an augmented reality avatar.
The launch comes as retailers have been seeking ways to woo fickle consumers with a more seamless, omnichannel and in-store shopping experience. The end goal is to build shopper loyalty. And more recently, companies are looking toward virtual and augmented reality to resolve a well-rooted issue: the struggle of the dressing room and inaccurate sizing methods.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)