By  on April 30, 2012

The Bon-Ton Stores Inc. has extended the contract of Tony Buccina, vice chairman and president of merchandising, to Feb. 15, 2013, and will begin a search for a new chief merchandising officer.

Bon-Ton also named Luis Fernandez executive vice president and chief marketing officer, a new position. Fernandez, formerly vice president of Last Call marketing and customer insights at the Neiman Marcus Group, will oversee Bon-Ton’s sales promotion, marketing and e-commerce.

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