On Monday, e-tailer Bonobos opened its third “guideshop” in Palo Alto, Calif.
The showroom-cum-retail store allows customers to see and try on the full range of Bonobos suits, shirts and pants and order product from the Web site, via appointments with personal “guides.” The Palo Alto location joins an existing shop in New York, which opened last year, and a Boston unit that opened in April, and Bonobos plans further openings in the months ahead.
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