By  on October 29, 2013

The Bonobos guy is about to get a new sister.

Bonobos Inc. will launch a separate brand for women, called AYR, and a related e-commerce site next month. The contemporary label will have its foundation in denim and pared-down sportswear designs like cotton shirts, silk tops and cashmere sweaters, all in clean silhouettes with minimal embellishments.

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