By and  on June 10, 2014

DUBAI — In a city steeped in superlatives — home to roughly a fifth of the 100 tallest buildings in the world — retailers and developers keep pushing the envelope.

The two largest shopping meccas, The Dubai Mall and Mall of the Emirates — which together attracted some 117 million visitors last year — are feverishly expanding and sprucing up to meet rising consumer expectations, surging tourist and immigration flows, and the threat of even bigger, more spectacular malls on the horizon.

“Dubai is now a global center for retail tourism,” declared George Kostas, chief executive officer of Majid Al Futtaim Properties, which operates 17 malls in the Middle East and North Africa, including its flagship Mall of the Emirates, which last year recorded a 12 percent bump in revenue and footfall — and boasts a waiting list of some 200 brands, including some not yet present in the Persian Gulf. “All indications are that the trend will continue this year, and for years to come. Dubai’s been incredibly successful in the way it is marketing itself to the rest of the world.”

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