LONDON — Alliance Boots has inked a deal with Procter & Gamble Co. for the distribution of its Boots Laboratories skin care brand in Italy.
The partnership will leverage “P&G’s sales force capacity and capabilities to distribute and promote the brand to pharmacies,” Alliance Boots stated. On the back of the success of No7 Protect & Perfect treatment products in the U.K., Alliance Boots introduced the Boots Laboratories brand to pharmacies in France in 2008 and Portugal in 2009. The brand will bow in Italy and Spain in the coming months.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"