By  on August 7, 2008

LONDON — Cosmetic Executive Women (U.K.) is trying Boots on for size.

The nonprofit beauty trade association has inked a deal with British pharmacy chain Boots’ e-tailing Web site, boots.com, to sponsor its 2009 Beauty Awards. Boots.com will create a freestanding “Beauty Winners” Internet shop, where finalists and winning products in mass market categories chosen as part of the annual event will be featured and sold. The retail offer could potentially extend to prestige brands, too, according to a CEW (U.K.) spokeswoman.

“We have watched [the CEW (U.K.) Beauty Awards’] development over the last three years and we feel it is timely for us to become involved because we are refreshing our online beauty site,” stated Celeste Sinclair, beauty buyer for boots.com. “This not only fulfills CEW’s desire to have a partner that can retail the mass [market] winning/finalist brands, but, opens the door to profile the complete winning collection together — both mass and prestige — something CEW (U.K.) has worked toward.”

CEW (U.K.) also has signed on Global Radio’s portfolio of radio stations as a partner for the 2009 awards. The partnership deal will include CEW (U.K.) being involved in working on editorial content.

The 2009 CEW (U.K.) Beauty Awards will open for product entry in September and its winners will be announced in April.

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