By  on August 7, 2008

LONDON — Cosmetic Executive Women (U.K.) is trying Boots on for size.

The nonprofit beauty trade association has inked a deal with British pharmacy chain Boots’ e-tailing Web site, boots.com, to sponsor its 2009 Beauty Awards. Boots.com will create a freestanding “Beauty Winners” Internet shop, where finalists and winning products in mass market categories chosen as part of the annual event will be featured and sold. The retail offer could potentially extend to prestige brands, too, according to a CEW (U.K.) spokeswoman.

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