By and  on January 18, 2008

With origins tracing back to Italian aristocracy, prestige brand Borghese is entering the mass market with the introduction of its first hand, foot and nail items created with the help of the company's licensing partner, Del Laboratories.

"We developed a strong bond and partnership with Georgette Mosbacher [Borghese's chief executive officer and president] that aligns itself with Del's thinking," said Harvey Alstodt, president of Del Laboratories, adding that he had been looking to enter the luxury business and that the two decided a year and half ago to hammer out a plan. "We wanted to develop products exclusive to us and the timing is perfect to bring luxury nail care to the consumer."

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