By  on September 27, 2012

Earlier this month at its Manhattan flagship, Saks Fifth Avenue consolidated its separate sportswear and tailored clothing shops for both Giorgio Armani and Ralph Lauren Black Label into single shops for each brand. The luxury retailer moved its Giorgio Armani sportswear shop from the seventh floor and combined it with a Giorgio Armani tailored clothing shop on the sixth floor. It moved the Ralph Lauren Black Label tailored clothing shop from the sixth floor up to the Ralph Lauren Black Label sportswear shop on the seventh floor.

The unifications allow shoppers to find the entire world of each brand in a single showcase — and is indicative of a larger evolution at retail, which has seen a continual blurring of the lines between the previously distinct sportswear and tailored clothing categories. Increasingly, sportswear companies are boosting their tailored offerings and traditional tailored clothing brands are moving aggressively into sportswear. At the same time, some sport coat designs are becoming more casual, fashioned from cozy fabrics like knit jersey or gussied up with military details and outerwear flourishes.

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