By and  on December 18, 2013

BERLIN — Bread & Butter is going public in July, when the giant urban and streetwear trade fair opens its doors to the end consumer for the last two days of what will be an expanded five-day run.

At a special meeting for press and members of Bread & Butter’s brand community at Soho House here Monday, founder and chief executive officer Karl-Heinz Müller outlined some of the changes envisioned for next summer’s show. The former three-day event will now be held from Tuesday, July 8, through Saturday, July 11, with the first day reserved solely for the press. Wednesday and Thursday will open to professional visitors, including registered press, and Friday and Saturday will be “public days.”

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