By  on July 9, 2012

Brentwood Associates, a consumer-focused private equity investment firm in Los Angeles, said on Monday it has purchased a majority stake in Sundance Holdings Group in a deal said to be worth $100 million to $150 million. Sundance Catalog, the company’s main business, is a multichannel direct marketer and specialty retailer with annual sales estimated at $150 million.

Selling shareholders, including ACI Capital and Webster Capital, will retain a minority stake. Matey Erdos, president and chief executive officer of the Salt Lake City-based business, will remain at the helm.

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