By  on December 17, 2015

Brickwork is trying to take retailers’ online traffic and turn it into dollars at the brick-and-mortar level.

Whether this means dedicating space on a brand’s site to point consumers to an in-store concert or allowing them to make shopping appointments, connecting the digital and physical is key. Brickworks’ software platform already works with Urban Outfitters, J. Crew and Bonobos.

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