By  on October 16, 2007

For years, the Strip had all the fun. Now retailers are venturing beyond the glitter.

When it comes to retail, the suburbs of Las Vegas have long been seen as the poor relative of the Strip, with its luxury brands and upscale restaurants.

Now, that's changing.

Summerlin Centre, a 100-acre community with 1.4 million square feet of retail, offices, a hotel and residences built around public spaces will feature a 149,000-square-foot Nordstrom unit slated to open in 2009. The General Growth Properties project will have 300 adjoining acres with various styles of housing.

At the edge of Summerlin, an $850 million mixed-use community, the Village at Queensridge, is under construction with an opening scheduled for November 2008. About 11 miles northwest of the Strip, Queensridge aims to give residents access to some of the same high-end brands and amenities that tourists have long enjoyed on the Strip but without the hassles of traffic, finding parking and navigating crowds.

"We have the Strip and the Strip is fantastic, but as locals, we want our own place," said Eli Applebaum, executive vice president of Executive Home Builders' commercial division. "We are looking for offerings that will define us and give the soul to this city. We're looking for stores and tenants that will give us that je ne sais quoi: a bakery that does its baking on the premises, a farmer's market and restaurants with terrace or patio seating."

The Village's Art Nouveau-style architecture will be realized in limestone, dolomite and Alicante marble from Jerusalem, Jordan and Spain, respectively, Applebaum said. The company is targeting the wealthy; 340 condos ranging from 2,000 square feet to 16,000 square feet are priced from $2 million to more than $25 million.

The northern portion of Summerlin Centre already boasts the 414-room Red Rock Casino, Resort and Spa, which features entertainment, meeting facilities, 10 restaurants, a 16-screen theater, a spa and 3-acre pool complex. More than 92,000 residents live in the 36 square miles that Summerlin comprises.

The Curve is a Southwest mixed-use development on the I-215 Beltway between Durango and Sunset Roads. The $300 million project's first phase includes two 18-story condominium towers and 114,025 square feet of retail space. The Curve is being marketed as having "the best of the Strip within a master-planned community."

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