LONDON — Brioni is raising its profile here with a new shop-in-shop at Selfridges and marking the fifth anniversary of its collaboration with first-year master’s degree students at the Royal College of Art.
Earlier this month, Brioni cut the ribbon on the 648-square-foot space, which is located on the first floor opposite Aquascutum and next to Canali. It stocks all of the brand’s product categories.
This week, Antonella De Simone, Brioni’s head of communications, swept into London to give the students this year’s brief — to re-interpret the blazer. Over the years, students have waded through the Brioni archives in a bid to reinterpret such pieces as the tuxedo and the shirt jacket.
“The blazer is a nice intersection between formalwear and sportswear — and it was born in England. That is your challenge,” said De Simone. Jason Basmajian, Brioni’s artistic director, told the students to stretch their imaginations, playing with buttons, linings, proportions and fabrics.
As part of the collaboration, Brioni sends one of its master tailors to London to teach alongside the RCA professors and tutors, while men’s wear students spend time working at Brioni’s tailoring academy in Penne, in the central Italian region of Abruzzo.
Brioni also sponsors a series of prizes at the end of each academic year for the student who best interprets a classic Brioni design. The Roman tailor exhibits the designs, although they do not go into production.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion