By  on December 14, 2011

LONDON — Brioni is raising its profile here with a new shop-in-shop at Selfridges and marking the fifth anniversary of its collaboration with first-year master’s degree students at the Royal College of Art.

Earlier this month, Brioni cut the ribbon on the 648-square-foot space, which is located on the first floor opposite Aquascutum and next to Canali. It stocks all of the brand’s product categories.

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