By  on June 19, 2014

MILAN — Brioni’s sprawling new flagship here, which will be officially unveiled during men’s fashion week, is being touted as “the most important in the world,” according to chief executive officer Francesco Pesci.

At a cocktail event to be held on Saturday, the company will present the first phase of a major three-pronged digital project that will be completed in 2017 — one that is being viewed as providing the ultimate in service to customers.

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