By  on July 9, 2009

What’s in a name? For Philip Pravda, everything.

The fourth-generation to run the British American House men’s specialty store is changing the name of the business to better reflect its merchandise mix and history. And so the store will now be called Pravda Abbigliamento (e Calzature dal 1908). The Pravda part is to reflect the family name, while Abbigliamento e Calzature dal 1908 means “apparel and footwear since 1908” in Italian.

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