By  on September 25, 2015
Ryan McNamara at work with a Participant

"MOVE!," which is billed as an interactive exhibition, illustrates the relationship between art and commerce. Seven artists from various disciplines will share “movements” — actually, immersive set pieces — with the public at Brookfield Place from Oct. 2 to Oct. 4. Each artist collaborated with a retailer or designer sold at the center.

Brookfield Place is calling the artists’ works “movements” because they are centered around audience participation. The thread of branding that runs through each movement can be subtle or full-on, such as Ryan McNamara’s “Pose,” which asks participants to don a Diane Von Furstenberg wrap dress and submit to a quick make-over. McNamara then photographs the participant in methodical, precise poses. The photos are edited immediately and digitally silhouetted to create intricate, repetitive textile patterns. Participants can purchase a DVF wrap dress made from their pattern from printallover.me.

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