Brooks Brothers is getting into the online custom business.
In a presentation at the National Retail Federation convention Monday, Ken Seiff, executive vice president of digital and omnichannel for the retailer, gave a preview of the newest addition to the company’s Web site slated to go live sometime this spring. It is essentially a digital version of the company’s Suiting Essentials program currently available in stores.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"