By  on January 15, 2013

Brooks Brothers is getting into the online custom business.

In a presentation at the National Retail Federation convention Monday, Ken Seiff, executive vice president of digital and omnichannel for the retailer, gave a preview of the newest addition to the company’s Web site slated to go live sometime this spring. It is essentially a digital version of the company’s Suiting Essentials program currently available in stores.

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