From its first unconstructed sport coats to its washed oxford dress shirts, the retailer’s fall collection reflects a new, lighter mood.
“It’s all about how soft and unconstructed it can be,” said Lou Amendola, chief merchandising officer. The sport coat is unlined and has no shoulder pads, he said, a piece that is “totally new for us.” It will be offered in navy, herringbone, tweed and corduroy.
In the tailored area, the overriding theme of the season for both men and women is shades of gray, accented by pink/purple or teal, Amendola said. The highlighted suit silhouette is the Milano, the most-fitted of Brooks’ models, featuring plain-front trousers, slant pockets and a narrower lapel.
Almost one-third of the neckwear offerings this season are also skinny — 2 7/8 inches — and shirts feature bold stripes in gingham or with white contrasting collars. The women’s wear consists of chic, trim trousers and pencil skirts paired with belted sweaters or close-fitting, shapely jackets.
In sportswear, “It’s all about the cardigan and the vest,” Amendola said. The entire collection evokes images of the “country lady and gentleman” who hunt, fish or hike outdoors. Buffalo-check sport shirts, shearling gloves, hats and lined boots are offered, along with washed lambswool sweaters.
“Whether formal or sportswear, there are many more relaxed elements,” Amendola said. “It’s not uptight.”
Another first is the introduction of a capsule collection for July/August delivery dedicated to the college audience.
“We never addressed the back to college business before.” Amendola said, pointing to the washed pima oxford shirts, lightly brushed flannel shirts, placket polos and cotton argyle sweaters. All of the items in this collection feature slimmer fits and more lightweight fabrics to address the need for “wear-now” merchandise.
Amendola also revealed that for the first time this fall, the company will test home products. “It’s an experiment for us,” he said. “Is there an appetite for a Brooks Brothers Home Collection? We’re going to try it and see what happens.”
The company will dabble in pillows, bedding, towels and “home accents” such as lamp shades, he said. Some of the merchandise will be on display at the retailer’s flagships, and will be sold on the Internet.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)