MOSCOW — Brooks Brothers has opened its first store in Russia in the historic GUM mall on Red Square.
“We are a very traditional brand, so we wanted to start in a place that represented something traditional,” chief executive officer Claudio Del Vecchio said of the store’s location. “It’s a beautiful building, and being a historical brand, there’s a big match there.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"