By  on April 16, 2013

MOSCOW — Brooks Brothers has opened its first store in Russia in the historic GUM mall on Red Square.


“We are a very traditional brand, so we wanted to start in a place that represented something traditional,” chief executive officer Claudio Del Vecchio said of the store’s location. “It’s a beautiful building, and being a historical brand, there’s a big match there.”

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus