Brooks Brothers Opens in Moscow

Business

Influence Peddler: When Is There Too Much of a Good Thing?

17h • Rachel Strugatz

MOSCOW — Brooks Brothers has opened its first store in Russia in the historic GUM mall on Red Square.

“We are a very traditional brand, so we wanted to start in a place that represented something traditional,” chief executive officer Claudio Del Vecchio said of the store’s location. “It’s a beautiful building, and being a historical brand, there’s a big match there.”

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