In a world of trend trackers and niche marketers, Brunello Cucinelli is a humanist and a philosopher. While his competitors consult with financial analysts, explore new media and open stores at breakneck speed, Cucinelli talks about “bringing back moral and economic dignity to work.” In his book Riflessioni—the title translates as Considerations—he imagines a dialogue between the Roman emperor Marcus Aurelius and Barack Obama. He describes his employees as “beautiful souls.”

 

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